Sensing a gap in the market between 9/9 and 11/11, Walmart-backed Flipkart moved its ‘The Big Billion Days’ (TBBD) festive sale in India to October 10th in 2018. In 2018, the platform used the day to launch its LazMall channel, which features items sold by leading global brands and a guarantee of authenticity. Owned by Alibaba, Lazada quietly joined in with Shopee on the day in 2016 but ramped up publicity significantly over the next couple of years. ? #ShopeeTH #ShopeeTH99 #ShopeeTHxRonaldo #Shopee99SuperShoppingDay /A3mwR76YZeĪnother online ecommerce portal, Lazada, has also joined in the 9/9 event. While sales numbers have not been disclosed, Shopee reported that nearly 6 million orders were placed on, three times the number of transactions on a typical day. Covering six Southeast Asian countries (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam) and Taiwan, the event has been held annually since. To boost ecommerce sales on its platform, Shopee, a subsidiary of NYSE-listed SEA Group, launched ‘9/9 Online Shopping Day’ in 2016. Other ecommerce platforms in Asia have been keen to join too, but most have opted to adopt the principles rather than the date of November 11th, which is now widely considered as belonging to Alibaba. JD.com, Alibaba’s main competitor, holds its event at the same time but runs it for 11 days, instead of just one, which added US$23 billion to the total revenue generated by the event. With such figures, it’s hardly surprising that other ecommerce sites have wanted to join in as well. While Singles’ Day originally was for shopping at any venue, in 2009, China largest ecommerce platform Alibaba adopted the date for its annual online sales, and it has remained associated with them ever since. To put that in perspective, Adobe estimates that Black Friday brought in US$6.2 billion and Cyber Monday $7.9 billion last year. Rebranded as “Singles’ Day”, November 11th is now the world’s largest one-day shopping event, with 231.5 billion yuan (US$30.8 billion) in online sales over a 24-hour period in 2018. As the holiday was initially meant as a way for single people to cheer themselves up, the date 11/11 was chosen for the celebration as the digits resemble a tree’s ‘bare branches’, a Chinese expression for people without a romantic partner. It all started with 11/11Īsia’s first one-day shopping event started in China in 1993 at Nanjing University. EMEA/USA: +44 (0)20 7970 4322 | email: Menuīut how well-versed are you on the 9s, 10s, and 11s, 12s of ecommerce in Asia? Here’s a summary of each day to get you up to speed.
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